Outside Online

Overview

Comprehensive rebuild of Outside Magazine's digital platform with modern web technologies.

Outside Online underwent a complete rebuilding of their digital presence, transitioning from a legacy platform to a modern, high-performance web application. The project involved creating a robust content management system, subscription management, and a responsive frontend optimized for various device types.

Challenge

Outside needed to migrate from an outdated platform to a modern, scalable solution while maintaining SEO rankings and improving site performance and user engagement.

Solution

We implemented a Next.js-based architecture with server-side rendering, comprehensive component library in Storybook, and content migration strategies that preserved SEO value while enhancing the user experience.

Results

The new platform achieved a 60% improvement in page load times, 25% increase in user engagement, and maintained SEO rankings throughout the transition.